Students from Singapore Polytechnic's media and communications course will soon be joining forces with Singapore Press Holdings (SPH) specialists to co-produce video content for younger audiences.

The initiative is part of a new collaboration announced by SPH and Singapore Polytechnic yesterday.

It will see SPH's Content Lab, the firm's multimedia content marketing unit, and students taking the polytechnic's Diploma in Media and Communication (DMC) course co-creating video content for millennials.

The collaboration, which will focus on producing videos for fashion and beauty brands, will be mutually beneficial, said both organisations.

Ms Lim Lee Yee, director of the School of Communication, Arts and Social Sciences, said it will equip the students with real-world experience in digital content creation and content marketing, making them more employable in the future.

Mr Mark Lu, course chair of the DMC, added: "It is good for the students to hear from practitioners so they can be mentored and guided on their skills and career options."

SPH chief marketing officer Elsie Chua noted that apart from providing practical opportunities for students, the partnership will also help SPH "further reinforce our robust content creation capabilities with insights and vibrant content that will resonate with the millennial audience".

Second-year DMC student Joy Koh, 19, is pleased to have the opportunity to stretch her creativity and work with her friends as well as with practitioners in a real-life setting. Her classmate Maegan Cheong, 21, said it will be "thrilling" to see her ideas come to life and to bring them to real audiences.

"It will also give me a peek into the industry and its challenges, and to learn the ins and outs of content creation," she added.