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Physical stores tap tech for better shopping experience
Retailers use mobile apps, image recognition so shoppers can hunt for items and avoid long queues
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Melissa Heng
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Shoppers who dread waiting in line for a changing room or having to trawl through racks of clothes in a crowded store in Singapore to find what they want can take heart.
A number of stores have turned to technology to address their gripes. For example, Popular Bangkok-based fashion retailer Pomelo, which opened its first store in Singapore on June 12, has an online booking system on its mobile app for booking its 14 fitting rooms. As long as customers are 1km from the store, they can make a booking while waiting for their turn.
