SINGAPORE - Cabins in an SMRT train will be decked out in pink decor to drive home awareness of breast cancer here, as Singapore celebrates Breast Cancer Awareness Month in October.
The train, commissioned by the Breast Cancer Foundation (BCF) and supported by the Land Transport Authority, will feature local statistics about breast cancer.
The decorative features in the train cabins also incorporate social "nudges" to encourage gracious behaviour among commuters, BCF said. The train will run for a month.
"In order to reach out to the entire society, we have to bring the message to people in their daily activities and get them to start talking," said BCF president Noor Quek.
Senior Minister of State for Health Amy Khor launched the train at Ang Mo Kio MRT station on Tuesday (Oct 4). She noted that breast cancer is the most common cancer among women in Singapore, accounting for 18 per cent of cancer deaths in women.
In the period between 2010 and 2014, about 1,850 women were diagnosed with breast cancer each year.
"These figures do paint a stark reality, but breast cancer need not be a frightening disease. It is one of the few cancers where there is a high chance of survival, as well as good treatment outcomes, with early treatment and detection," said Dr Khor.
She added that the initiative brings the crux of the issue to the forefront of the public space. It also showcases how support groups and organisations can work together to help women with breast cancer.