Singapore Press Holdings staff and members of the public donated more than 60 litres of blood at its blood-donation drive yesterday.
About 200 people turned up at the media group's building in Toa Payoh North to give blood, but 61 could not do so due to medical conditions.
Now in its 15th year, the twice-yearly SPH Red Apple Day aims to encourage blood donations, especially during festive periods, when blood supplies tend to be low.
SPH chief executive Alan Chan said: "Despite recent reports of dwindling blood-donor numbers in Singapore, it is heartening to see so many staff and members of the public stepping forward to offer the gift of life at the SPH Red Apple Day. SPH will continue to support this meaningful cause as we face an ever-increasing need for blood donations."
Around 60 teachers, students and their parents from Beatty Secondary School took part in yesterday's drive. Among them was first-time donor Kevin Tan, 16. The Secondary 4 student said: "I see it as a way to do a good deed and to do my small part to save lives."