Nespresso lowers prices of coffee capsules in Singapore, bringing them closer to prices in other markets

Boxes of Nespresso coffee pods in a showroom of the world food giant Nestle in Vevey, Switzerland.
Boxes of Nespresso coffee pods in a showroom of the world food giant Nestle in Vevey, Switzerland. PHOTO: REUTERS

SINGAPORE - When a new Nespresso boutique opens in Raffles City on Wednesday (Nov 2), the Grand Cru coffee capsules on the menu will be cheaper.

The brand is adjusting prices of its coffee ranges downwards in Singapore, closer to prices in other markets.

For instance, Kazaar and Dharkan capsules that were $1.07 each are now 76 cents each from the company's Singapore boutiques and website, Espresso capsules that were 91 cents each are now 68 cents each, and Pure Origin capsules that were $1.07 each are now 76 cents each, it said in a press release.

The Lungo range will be priced at 72 cents per capsule, instead of 99 cents; the Variations range will be priced at 82 cents, instead of $1.15; and the limited edition range will be priced at 88 cents, instead of $1.20.

The brand's prices vary around the world.

Kazaar and Dharkan capsules are cheaper in Europe, for instance, where they are priced at £0.33 (S$0.56) each in Britain, 0.39 euro (S$0.60) in France and 0.43 euro (S$0.66) in Italy.

In Asia, they are priced at HK$4.30 (S$0.77) in Hong Kong, RM2.50 (S$0.83) in Malaysia and 4.20 yuan (S$0.86) in China. In the United States, they are priced at US$0.75 (S$1.04).