Coffee in a cone, an Instagram hit, is now a brewing trend

Coffee drinkers have 10 minutes to drink their beverage before the chocolate lining the cone melts.
Coffee drinkers have 10 minutes to drink their beverage before the chocolate lining the cone melts. PHOTO: INSTAGRAM/@KATIARIZZO_

Who needs a proper cup these days when you can have #coffeeinacone?

A barista behind the latest drink fad to take social media by storm is claiming that it is now the most Instagrammed coffee in the world.

Since it was launched in January, nearly 1 million images bearing the #coffeeinacone hashtag have been liked on the social media platform, reported CNN.

And its all thanks to South Africa's Mr Dayne Levinrad, a coffee consultant who returned to his home city of Johannesburg in a bid to do "something different".

 
 

Deciding that people loved ice cream, coffee and chocolate, he hit upon the idea of serving all three at one.

Initial experiments of pouring coffee into a wafer cone lined with chocolate did not work as the biscuit was too thin and the chocolate melted too fast, but Mr Levinrad eventually settled on using four different chocolate compounds to coat the cone.

Each chocolate compound is hardened by varying percentages of cacao content, an "arduous process" which Mr Levinrad has now patented.

Customers have 10 minutes to drink the coffee in the cone before it melts the chocolate layers and leaks from the cone.

Mr Levinrad has attributed his success to a slick marketing campaign and his customers' love for a visually appealing, camera-friendly product.