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Best job in the world? Carlsberg will pay you $20,000 to taste beer

Social media manager Daniel Osgodby (extreme right) won last year's Probably The Best Job In The World campaign.
Social media manager Daniel Osgodby (extreme right) won last year's Probably The Best Job In The World campaign.PHOTO: JEREMY LONG, TNP

SINGAPORE - Carlsberg Singapore is once more offering a job to one lucky fan willing to spend four hours as a beer taster and brand ambassador.

The beer company will pay $20,000 for the stint, which is twice as much as what it paid for the first edition of the Probably The Best Job In The World campaign last year.

Interested participants, who must be over the legal drinking age of 18, can apply for free at www.probablythebest.com.sg from now until Dec 4. Shortlisted finalists will have to attend an afternoon interview on Dec 15.

The job requirements listed on the advertisement include "zero experience" and "100% Carlsberg Passion".

Carlsberg Singapore's general manager Jimmy Toh said in a statement: "We are looking for the best candidate that exemplifies this spirit, and demonstrates passion for the Carlsberg brand to bag this unique job opportunity."

Last year's campaign was won by Mr Daniel Osgodby, a social media manager. He and the other four finalists had to perform tasks such as picking out a Carlsberg beer in a blind taste test and role-play as salesmen trying to sell the brand.