Thailand's first halal hotel hopes to help boost Muslim arrivals

The four-star Al Meroz hotel in Bangkok is being touted as the first halal hotel in Thailand.
The four-star Al Meroz hotel in Bangkok is being touted as the first halal hotel in Thailand.PHOTO: REUTERS
Al Meroz hotel's managing director and general manager Sanya Saengboon posing in the hotel's lobby.
Al Meroz hotel's managing director and general manager Sanya Saengboon posing in the hotel's lobby.PHOTO: REUTERS
A Muslim employee preparing food for guests during breakfast at the Al Meroz hotel, on Aug 29, 2016.
A Muslim employee preparing food for guests during breakfast at the Al Meroz hotel, on Aug 29, 2016.PHOTO: REUTERS
A receptionist working at the Al Meroz hotel, Thailand's first halal hotel.
A receptionist working at the Al Meroz hotel, Thailand's first halal hotel.PHOTO: REUTERS
Muslim employees praying inside one of the prayer rooms at the Al Meroz hotel in Bangkok.
Muslim employees praying inside one of the prayer rooms at the Al Meroz hotel in Bangkok.PHOTO: REUTERS

BANGKOK (REUTERS) - Predominately Buddhist Thailand has opened its first halal hotel as it hopes to attract more Muslim visitors and boost one of the few bright spots in its economy.

Nearly 30 million foreign tourists came to Thailand last year but only about 658,000 were from the Middle East, according to industry data.

The four-star Al Meroz hotel in Bangkok, which opened in November, hopes to play its part in changing that, and to cash in.

"There are 1.6 billion Muslims in the world. It's a huge market," said the hotel's general manager, Sanya Saengboon.

"Just 1 per cent of that market is enough for us to thrive."

The Al Meroz, which boasts mosque-like architecture, has two prayer rooms and three halal dining halls.

Rooms cost from 4,000 baht all the way up to 50,000 baht (S$158 to S$1,967) a night, said Mr Sanya.

A guest at the hotel, Mr Aamir Fazal, said access to a halal hotel was a comfort to Muslim travellers in Thailand where halal food can be hard to find.

"It's a really nice experience. It's the first halal hotel here and I find that amazing," said Mr Fazal, 28, a security officer from Australia.

Eager to tap into a growing Muslim tourist market, Thailand launched a mobile application last year which helps tourists search for halal eateries and Muslim-friendly attractions.

Parts of Thailand's south, near the border with Muslim Malaysia, are majority Muslim.Many Malaysians pop over the border for short visits but a low-level separatist insurgency in the far south, that has included bomb attacks in border towns frequented by Malaysian tourists, has dented business there.

A series of bomb attacks in more mainstream tourist towns south of Bangkok this month, in which four people were killed and dozens wounded, has led to fears that the insurgency is spreading.

Thailand saw a 10 per cent increase in arrivals from the Middle East in 2015 compared with 2014, data from the Department of Tourism showed.