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$1.3m study under way to help rejuvenate Orchard Road

Australian firm leading six-month effort to come up with plans for shopping district

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The study will lay the blueprint for Orchard Road, Singapore's premier shopping district, for the next 15 to 20 years. The first part involves finding out how people think about and use Orchard Road. The study will also examine the precinct's physica

The study will lay the blueprint for Orchard Road, Singapore's premier shopping district, for the next 15 to 20 years. The first part involves finding out how people think about and use Orchard Road. The study will also examine the precinct's physical environment and analyse how it is faring from an economic perspective.

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Jose Hong

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A $1.3 million study is under way to come up with measures to breathe new life into Orchard Road, and leading the charge is an Australian urban planning consultancy.
Work began in April, and the proposals by the firm Cistri in the six-month study will lay the blueprint for Singapore's premier shopping district for the next 15 to 20 years.
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