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Challenging times for F&B? BreadTalk just keeps growing

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BreadTalk CEO Jonathan Quek said there is always a story behind each piece of bread the bakery has come up with.

BreadTalk chief executive Jonathan Quek says there is always a story behind each piece of bread sold at the bakery.

ST PHOTO: GAVIN FOO

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The famed architect Louis Kahn, designer of iconic structures such as California’s Salk Institute for Biological Studies, the Yale Center for British Art in Connecticut and the Indian Institute of Management in Ahmedabad, once said that “even a brick wants to be something”.

Mr Jonathan Quek, group chief executive of BreadTalk Group (BTG), who once fancied a career in architecture, would agree. Food is as much about passion and feeling as it is about nourishment – just as buildings are more than the places where you live or work.

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