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The next fit thing: Sportswear’s glow-up moment is here
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Zoda's team taps mainly athletes, including a national weightlifter as well as Hyrox competitors and CrossFit coaches.
PHOTO: ZODA
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SINGAPORE – Not long ago, workout gear was just that – something you threw on to sweat in. But fast-forward to a Friday night in Singapore, and you will find a group of friends heading from a yoga class to a wine bar, all still in their matching Lululemons.
No longer confined to just workouts, sportswear has evolved into one of the most dynamic frontiers of design innovation.
