Apple Orchard Road store unveiled

Apple Orchard Road is the first of it's kind in South-east Asia. Preview its two floors before the official opening on May 27.
The Apple Store at Orchard Road unveiled its new space on Monday (May 22).
The Apple Store at Orchard Road unveiled its new space on Monday (May 22).ST PHOTO: LIM YAOHUI
A preview of Singapore's first Apple store along Orchard Road.
A preview of Singapore's first Apple store along Orchard Road. ST PHOTO: DESMOND FOO
A preview of Singapore's first Apple store along Orchard Road on May 25, 2017.
A preview of Singapore's first Apple store along Orchard Road on May 25, 2017. ST PHOTO: DESMOND FOO
A preview of Singapore's first Apple store along Orchard Road on May 25, 2017.
A preview of Singapore's first Apple store along Orchard Road on May 25, 2017. ST PHOTO: DESMOND FOO
 The Apple Orchard Road store's wallpapers were removed to show the store's interior.
The Apple Orchard Road store's wallpapers were removed to show the store's interior.ST PHOTO: TREVOR TAN
The Apple Orchard Road store's wallpapers were removed to show the store's interior.
The Apple Orchard Road store's wallpapers were removed to show the store's interior.ST PHOTO: TREVOR TAN

SINGAPORE - The Apple Orchard Road retail store has finally been unveiled.

The white wallpapers with the "Apple loves little red dot" icons, which has adorned the store front for the past two weeks, were removed late last night (May 21) to reveal the store's interior.

Apple Orchard Road - the official name of the Apple retail store here - will be opening its doors on May 27 at 10am. The store will open daily from 10am to 10pm.

The design of Apple Orchard Road looks very much like any typical Apple retail store. From outside, it looks like there are two levels with the first level selling products like iPhones, iPad, MacBooks and other accessories. The second floor has an area where the "Today at Apple" free hands-on sessions taught by Singaporean creatives will be held.

Unlike third-party Apple premium resellers (APRs) like Nubox and EpiCentre, Apple Orchard Road is managed by the Cupertino tech giant. It is not only the first Apple retail store in Singapore, but also the first one in South-east Asia.

As of April, Apple has 495 retail stores in 20 countries.


The Apple Store at Orchard Road unveiled its new space today and staff can be seen undergoing briefing inside for its grand opening this Saturday. ST PHOTO: LIM YAOHUI


Staff can be seen undergoing briefing inside for its grand opening this Saturday (May 27). ST PHOTO: LIM YAOHUI

trevtan@sph.com.sg