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What is Group 7? You’re either in or you’re ‘no one’
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Indie musician Sophia James created seven videos for her new song So Unfair, to try to game the TikTok algorithm, and the last one went viral.
PHOTO: SCREENGRAB FROM SOPHIAJAMESMUSIC/TIKTOK
Jessica Roy
“If you are watching this video, you are in Group 7,” singer Sophia James said in a clip she posted to TikTok last week.
The 24-second video of Ms James talking quickly spread across TikTok, piling up more than 15.5 million views and spawning thousands of stitches, memes, and reposts of people proudly declaring their Group 7 membership.
