Twitter plans to open ad data to users

WASHINGTON • Twitter says it will bring more transparency to advertisements on its site, including political ads, in the latest response by a technology company to criticism about its role in spreading foreign propaganda during last year's US presidential campaign.

The company said on Tuesday that under its new rules, users would be able to see who had created an ad, how long an ad had been running, and how the ad was targeted towards a specific user. Political ads for a candidate or party would carry a special label to make them stand out.

Twitter said it would disclose who had paid for the election ad and allow users to find information about the buyer, including ad spending history and ad targeting practices.

In a blog post outlining its plans, Twitter said it would also create stricter requirements for who could purchase political ads and impose stronger penalties for violators. Some of these changes would be put in place in the coming weeks, starting in the US.

NYTIMES

A version of this article appeared in the print edition of The Straits Times on October 26, 2017, with the headline 'Twitter plans to open ad data to users'. Print Edition | Subscribe