LOS ANGELES (AFP) - Beleaguered studio Sony Pictures apologised on Thursday for racially insensitive remarks about President Barack Obama in company e-mails, the latest in a series of leaks that have left Hollywood reeling.
The unflattering leaks - including a producer labeling Angelina Jolie a "minimally talented spoiled brat" - have thrown Sony into damage control mode, amid few signs they are going to stop any time soon.
Other revelations have included the salaries of top executives and stars, unpublished scripts and the aliases used by some celebrities to lay low when they check into hotels.
Sony Pictures Entertainment is battling to contain the fallout from a massive hacking attack which some have blamed on North Korea, angry at a forthcoming movie which lampoons the reclusive state's leader.
The latest leaks reportedly include an e-mail exchange in which Sony co-chairwoman Amy Pascal asks film producer Scott Rudin what she should ask Obama at a "stupid" fund-raising breakfast.
"Would he like to finance some movies?" joked Rudin, to which Pascal replied: "I doubt it. Should I ask him if he liked DJANGO?" - a reference to Quentin Tarantino slave movie Django Unchained.
Rudin shot back: "12 Years" - referring to harrowing historical drama 12 Years A Slave.
Pascal retorted: "Or the Butler" - Lee Daniels' The Butler, about a black butler who serves generations of presidents at the White House.
Pascal apologised for her remarks on Thursday, saying: "The content of my e-mails were insensitive and inappropriate but are not an accurate reflection of who I am.
"Although this was a private communication that was stolen, I accept full responsibility for what I wrote and apologise to everyone who was offended," she added in a statement cited by Variety.
Rudin - who did not reply to a request for comment - was also behind the scathing comments about Jolie and a planned movie about Cleopatra, with Jolie in the title role.
JOLIE 'MINIMALLY TALENTED SPOILED BRAT'
"I'm not destroying my career over a minimally talented spoiled brat who thought nothing of shoving this off her plate for 18 months so she could go direct a movie," Rudin wrote.
"She's a camp event and a celebrity... There is NO relationship with any movie star... that requires our willingness to prostrate ourselves this way in the face of childish, irresponsible, willful and un-partnerly behaviour."
The e-mails, published by online sites including gawker.com, were leaked as part of a huge hacking attack on Sony Pictures over the last few weeks.
Earlier this week, a group which claims to have hacked Sony's servers demanded its movie studio pull a soon-to-be-released comedy depicting a fictional CIA plot to kill North Korea's leader.
North Korea Sunday denied involvement in the brazen cyber attack on Sony Pictures, but praised it as a "righteous deed" potentially orchestrated by supporters furious over the movie "The Interview," due out on Christmas Day.
In a sign of nerves about the film, Sony barred TV cameras and print reporters from a red carpet premiere of The Interview in Los Angeles on Thursday.
The movie is scheduled for release on Dec 25.
Experts say the furore surrounding it will likely help at the box office.
"It certainly doesn't hurt Sony to have a country publicly denounce the film," Jeff Bock of box officer tracker Exhibitor Relations told AFP.
It "will definitely stir up interest as people will want to see what all the fuss is about," he added.