WASHINGTON (BLOOMBERG) - Snapchat permanently banned US President Donald Trump's account, saying he has violated the mobile app's rules many times by trying to spread hate speech and incite violence.
After indefinitely suspending Trump's account following the Jan 6 Capitol riots, Snap has "been assessing what long term action is in the best interest of our Snapchat community," the company said in a statement.
"In the interest of public safety, and based on his attempts to spread misinformation, hate speech, and incite violence, which are clear violations of our guidelines, we have made the decision to permanently terminate his account."
Trump is also permanently banned from Twitter. He's been suspended from Facebook's main social network and Instagram indefinitely, and his account on Google's YouTube is blocked from posting for a week.
Snapchat was one of the first social networks to take action on Trump's messages, deciding last year - during widespread US protests against police shootings of Black men - that the President's rhetoric was inspiring racial hate. At the time, the app restricted the President's posts from getting any reach beyond people who chose specifically to follow him.
In the months since, Trump tried to post content that violated Snapchat's community guidelines or terms of service dozens of times, according to the Santa Monica, California-based company.
After each instance, Snap removed the content and sent a warning to Trump's team. Snap's permanent ban was reported earlier by Axios.