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Is ‘going viral’ dead?
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With the rise of algorithmically driven social media platforms, moments that get people around the world talking are becoming less common.
PHOTO: REUTERS
Madison Malone Kircher
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NEW YORK – In May 2016, Ms Candace Payne, a stay-at-home mother from Texas, walked into a Kohl’s department store to return some yoga pants and made a purchase that would change her life.
It was a plastic Chewbacca mask that made noises like the beloved furry Star Wars character.
