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Faux jewels and slimming belts: Why shopping on TikTok is a lot like QVC
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TikTok Shop, which hosts hundreds of thousands of businesses, takes a percentage of each sale made on its site.
PHOTO: AFP
Emmett Lindner
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NEW YORK - Decades ago, QVC hosts would finish up their breathless pitches of Diamonique jewellery and Miracle Belt “tummy slimming” straps with a familiar phrase. “Let’s go to the phones,” they would declare, as orders seemingly began to roll in on the leading TV shopping channel.
Today, QVC hosts are making the same pitch, but with a new catchphrase: “Let’s go to the comments.”
