America's 'hidden tribes' and the rich, white civil war

Every few years one research group or another produces a typology of the US electorate. The researchers conduct thousands of interviews and identify the different clusters American voters fall into.

More in Common has just completed a large such typology. It's one of the best I've seen because it understands that American politics is no longer about what healthcare plan you support. It's about identity, psychology, moral foundations and the dynamics of tribal resentment.

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A version of this article appeared in the print edition of The Straits Times on October 17, 2018, with the headline 'America's 'hidden tribes' and the rich, white civil war'. Print Edition | Subscribe