Amazon opens physical bookstore

SEATTLE, UNITED STATES (REUTERS) - Inc opened its first physical book store in Seattle on Tuesday (Nov 3).

The brick-and-mortar store, Amazon Books, is a physical extension of with books being selected based on customer ratings and pre-orders on

Popularity on Goodreads and curators' assessments are also considered for short listing the books. The in-store and online prices of the books would be same, Amazon said on Monday (Nov 2).

Customers who visit the store will also have an option to test drive Amazon's other devices such as Kindle, Echo, Fire TV and Fire Tablet.

Amazon Books, which is located in Seattle's University Village, will be open every day except Thanksgiving and Christmas Day, according to the company .