NY Times to rebrand Herald Tribune in its own image

NEW YORK (AFP) - The New York Times Company said on Monday it will rename the Paris-based International Herald Tribune this fall in a bid to boost its international presence.

In a statement, it said the 125-year-old global newspaper - the last vestige of the New York Herald Tribune that ceased publication in 1966 - would be rebranded as the International New York Times.

"The digital revolution has turned the New York Times from being a great American newspaper to becoming one of the world's best-known news providers," said New York Times Company chief executive Mark Thompson.

"We want to exploit that opportunity," he said, adding that a new website for international readers was also in the pipeline.

The International Herald Tribune was co-owned by the New York Times and the Washington Post from 1967 until 2003, when the Times became its sole proprietor and styled it as "the global edition of the New York Times." Earlier this month, the New York Times Company said it was putting the Boston Globe and other New England assets up for sale as it concentrates on developing its eponymous core product.