Tough call to break into largely cash-only Germany

At first sight, merely a routine corporate PR exercise: Mr Tim Cook, Apple's boss, has just announced that the computer and phone giant will launch its Apple Pay mobile payment system in Germany later this year.

But Apple's announcement, which comes hard on the heels of Google's decision to roll out its own mobile payment solution in the German market, amounts to nothing less than a revolution. If the Apple and Google launches succeed, they may end up reshaping consumer preferences in Europe's biggest country.

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A version of this article appeared in the print edition of The Straits Times on August 10, 2018, with the headline 'Tough call to break into largely cash-only Germany'. Subscribe