At first sight, merely a routine corporate PR exercise: Mr Tim Cook, Apple's boss, has just announced that the computer and phone giant will launch its Apple Pay mobile payment system in Germany later this year.
But Apple's announcement, which comes hard on the heels of Google's decision to roll out its own mobile payment solution in the German market, amounts to nothing less than a revolution. If the Apple and Google launches succeed, they may end up reshaping consumer preferences in Europe's biggest country.
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