Russia's 'Red tourism' draws Chinese

The Chinese are flocking to Russia to soak in the country's revolutionary history. Nearly 410,000 Chinese went to Russia last year, making them the top foreign visitors.
The Chinese are flocking to Russia to soak in the country's revolutionary history. Nearly 410,000 Chinese went to Russia last year, making them the top foreign visitors.PHOTO: AGENCE FRANCE-PRESSE

SAINT PETERSBURG • Drawn by its Communist past and a visa-free regime, Chinese tourists are flocking to Russia in droves as it develops new routes touting "Red tourism".

Nearly 410,000 Chinese came to Russia last year putting them on top of the list of foreign tourists, according to the federal tourism agency.

Their number has swelled 10 per cent since 2013, when Germans topped the list of overseas visitors.

"We had lots of work this summer," said Ms Viktoria Borgacheva, head of the association of Chinese interpreters and guides in the city of Saint Petersburg, Russia's main tourist destination, adding that their workload had increased 30 per cent since last year.

In the first half of this year alone, more than 200,000 Chinese tourists visited Russia. Saint Petersburg hosted nearly 26,000 Chinese tourists last year.

"Saint Petersburg is a beautiful city with a rich history," said Mr Yong Tang, a 57-year-old Beijinger, as he bought a souvenir bust of Bolshevik leader Vladimir Lenin.

About 50,000 Chinese tourists could visit Saint Petersburg this year, the Russian tourism industry union said. But the city's European flair and its winding canals are not the main attraction for them, said Russian tourism officials.

Chinese tourists flock to Saint Petersburg chiefly to soak in the city's turbulent revolutionary history as the scene of three revolutions - one in 1905 and two in 1917 - that ended the tsarist era and ushered in the Soviet Union.

"While Europeans come to Saint Petersburg above all to admire the old capital and the Hermitage (art museum), Chinese tourists want to see Leningrad and its revolutionary history," Ms Borgacheva said, using Saint Petersburg's Soviet-era name.

In July, Moscow and Beijing officially launched an ambitious "red circuit," a tourist route tracing the life of Lenin in four Russian cities.

The eight-day journey starts in Moscow, where tourists can gape at hammers and sickles on Soviet-era buildings. The capital is also the resting place of Lenin, with his body preserved in a mausoleum in Red Square.

The circuit then takes tourists to Lenin's birthplace of Ulyanovsk on the banks of the Volga River, before continuing to Kazan, the city where he studied. The tour ends in Saint Petersburg, the scene of the Bolshevik revolution of 1917.

"Revolution and the people's fight for independence and even the Great Patriotic War (World War II as fought by the Soviets from 1941) are important themes for the Chinese, just as they are for us," said Mr Sergei Lakovsky, head of Ulyanovsk's tourist department.

Costing US$1,000 (S$1,410) per person excluding flights, the "red circuit" promises to be lucrative for the Russian tourist agencies participating in the programme, expected to be in full swing by next year.

Chinese tourists spent some US$1 billion in Russia last year, according to a recent estimate. Russia's new "red circuit" finds a counterpart in China, where Russian tourists can retrace the life of Mao Zedong, the first chairman of the Chinese Communist Party.


A version of this article appeared in the print edition of The Straits Times on September 14, 2015, with the headline 'Russia's 'Red tourism' draws Chinese'. Print Edition | Subscribe