Commentary

After surprise guidance cut, what's next for Apple?

On the back of its revenue guidance cut, it can consider trimming iPhone prices or making acquisitions to boost income

In a surprise move last week, Apple slashed its quarterly revenue guidance to US$84 billion (S$114 billion) via a letter to investors from chief executive Tim Cook.

The company previously projected revenue of between US$89 billion and US$93 billion for its fiscal 2019 first quarter, which ended on Dec 29 last year.

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A version of this article appeared in the print edition of The Straits Times on January 09, 2019, with the headline 'What next for Apple?'. Print Edition | Subscribe