From fashion statement to fitness device

Once marketed as fashion accessories, smartwatches are adding health and fitness features so they now double as fitness trackers

When the first Apple Watch was unveiled five years ago, Apple invited many fashion editors - including those of British Vogue and Fashionista - to its launch event in Cupertino.

Apple was not alone in marketing its smartwatch as a fashion statement.

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A version of this article appeared in the print edition of The Straits Times on September 18, 2019, with the headline 'From fashion statement to fitness device'. Print Edition | Subscribe