Too X-pensive? Not for Apple fans

The brand's large and loyal following ensures that consumers will continue to lap up its new smartphones

An average Singaporean needs to spend more than one quarter of his income to buy the iPhone XS, which costs $1,649, given that the Singaporean's median monthly gross wage is $4,232, according to the Ministry of Manpower.

The iPhone XS is one of a trio of new phones launched by Apple last week. The other two are the iPhone XS Max, which starts at $1,799; and the "budget" iPhone XR, which starts at $1,229.

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A version of this article appeared in the print edition of The Straits Times on September 19, 2018, with the headline 'Too X-pensive? Not for Apple fans'. Print Edition | Subscribe