Xbox Mini fridge goes from meme to holiday sales hit

The fridge, which resembles its namesake, Microsoft's Xbox Series X video-game machine, goes for S$134.32.
The fridge, which resembles its namesake, Microsoft's Xbox Series X video-game machine, goes for S$134.32.PHOTOS: TARGET

NEW YORK (BLOOMBERG) - Xbox's Series X Mini Fridge, which started as a joke Twitter battle of the brands between Xbox and Skittles, sold out Tuesday (Oct 19) 15 minutes after it went on sale for pre-orders.

Xbox's Mr Aaron Greenberg had promised that if his fridge meme won the Twitter war, Xbox would actually produce and sell it. Xbox won, and four months later, the mini fridge is a reality, meant to hit stores in December.

The fridge, which resembles its namesake, Microsoft's Xbox Series X video-game machine, goes for US$99.99 (S$134.32). It will be sold exclusively at Target stores in the United States and will also be available in the United Kingdom, Europe and Canada.

People have already started to offer to sell it on eBay's marketplace for three times its price, at least.