Telcos, Internet service firms told to stop using short links unless they reflect company's name

Banks here have stopped using clickable links in all e-mails and SMS messages after a spate of SMS scams in December and January. PHOTO: ST FILE
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SINGAPORE - Telcos, Internet service providers and media firms have been directed to stop using short links in their communications with customers, in the latest attempt by Singapore to thwart scams arising from clickable links.

Firms can use only links that spell out recognisable brand names, according to an Infocomm Media Development Authority (IMDA) notice seen by The Straits Times (ST).

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