Tech meets beauty: AI and AR are being used to spot imperfections on your face

Some beauty companies are tapping artificial intelligence and technology such as augmented reality to stay ahead of the competition

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A growing number of companies are tapping technologies such as artificial intelligence and augmented reality to stay ahead in the lucrative but competitive beauty market.
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Ordering a product from Singapore-based skincare brand Alcheme works a little differently from the norm - the company wants your selfies.

Shoppers go to the company's website, upload a make-up-free selfie, answer a few questions about their daily skin routine and wait for the company's artificial intelligence (AI) algorithms to produce individualised reports.

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A version of this article appeared in the print edition of The Straits Times on July 10, 2019, with the headline Tech meets beauty: AI and AR are being used to spot imperfections on your face. Subscribe