Swiss watchmakers racing for a piece of the smartwatch pie
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Swiss watchmakers, who once dismissed smartwatches as short-lived gadgets, are now racing to grab a share of a fast-growing market via technology partnerships and stepping up investments.
SWITZERLAND (REUTERS) - Swiss watchmakers, who once dismissed smartwatches as short-lived gadgets, are now racing to grab a share of a fast-growing market via technology partnerships and stepping up investments.
Last year Tag Heuer teamed up with Google and Intel to produce its own "connected" device.