Samsung's latest flagships, the Galaxy S9 and S9+, are due to hit Singapore's shores on Friday, kicking off the high-end smartphone race for the year ahead.
They are also on track to follow the company's ever-soaring pricing trajectory for its smartphones.
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A version of this article appeared in the print edition of The Straits Times on March 14, 2018, with the headline Samsung Galaxy S9 and S9+: Sticking to what works . Subscribe