Meta rolls out Web version of Threads
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The roll-out could help Threads gain broader acceptance among power users such as brands and advertisers.
PHOTO: REUTERS
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NEW YORK – Meta Platforms on Tuesday launched the Web version of its new text-first social media platform, Threads, in a bid to retain professional users and gain an edge over rival X, formerly known as Twitter.
Threads’ users will now be able to access the microblogging platform by logging in to its website from their computers, the Facebook and Instagram owner said.
The widely anticipated roll-out could help Threads gain broader acceptance among power users like brands, company accounts, advertisers and journalists, who can now take advantage of the platform by using it on a bigger screen.
Threads, which crossed 100 million sign-ups for the app within five days of its launch on July 5, saw a decline in its popularity as users returned to the more familiar platform X after the initial rush.
In just over a month daily active users on the Android version of Threads app dropped to 10.3 million from the peak of 49.3 million, according to an Aug 10 report by analytics platform Similarweb.
The company will be adding more functionality to the Web experience in the coming weeks, Meta said. REUTERS
