Help at hand at Helpling

Helpling was first launched by Berlin-based e-commerce entity Rocket Internet in April 2014, and has since expanded to more than 150 cities in Europe, Latin America and Australia.

The platform, which provides only cleaning services, was launched in Singapore in February last year. In the following month, it acquired local rival Spickify.

"When Helpling first entered the market, there was already an increasing demand for cleaning services within Singapore's fast-growing working population," said Philippe Limes, CEO of Helpling Asia.

Helpling provides cleaners for $20 an hour if booked on a weekly or fortnightly basis, or $22 an hour for a one-off session.

Customers provide their address and preferred timings, and the first cleaner to respond from a shortlist will be assigned the job.

Helpling hires only Singaporeans and permanent residents, and all its cleaners have to pass an interview and test before being added to the database.

Each cleaner is also backed by a $1 million public liability insurance policy, which covers incidents such as breakage and theft.

Lisabel Ting

A version of this article appeared in the print edition of The Straits Times on July 27, 2016, with the headline 'Help at hand at Helpling'. Subscribe