Gotta catch 'em snores

Mr Tsunekazu Ishihara, chief executive officer of The Pokemon Company, speaking at an event in Tokyo yesterday. The company unveiled several initiatives, including a Detective Pikachu sequel for the Switch console.
Mr Tsunekazu Ishihara, chief executive officer of The Pokemon Company, speaking at an event in Tokyo yesterday. The company unveiled several initiatives, including a Detective Pikachu sequel for the Switch console. PHOTO: BLOOMBERG

A Pokemon Sleep app will be launched that will track players' sleep, with the data collected to be used to enhance gameplay

TOKYO • Japan's The Pokemon Company said yesterday it was developing Pokemon Sleep, a mobile app that tracks players' sleep and uses the data for gameplay, with a release date set for next year.

"We want to turn sleep into entertainment," said Mr Tsunekazu Ishihara, chief executive of The Pokemon Company, which helps manage the Pokemon franchise, at an event in Tokyo.

At the same event, Kyoto-based Nintendo said it was developing a sleep-tracking successor to its Pokemon Go Plus device, which allows users to "catch" Pokemon without taking out their smartphones.

Augmented-reality smartphone game Pokemon Go, developed by San Francisco-based Niantic, became a worldwide phenomenon after its launch in 2016 as players spilled out from living rooms onto the streets to hunt for Pokemon.

The Pokemon Company was set up with investment from gaming companies Nintendo, Game Freak and Creatures. Spanning products including video games, movies and soft toys, Pokemon is a home-grown contender for a Disney-style pop culture empire.

The first two Pokemon titles were launched on the Nintendo Game Boy handheld console in 1996. Since then, the game series has sold more than 340 million units worldwide.

Pokemon Sleep will use data points, such as how long the user sleeps and when he awakes, to change gameplay - though The Pokemon Company did not elaborate on how gameplay would change.

The title could help entrench Pokemon's appeal beyond core gamers and tap into the growing market for health-tracking services.

 
 

Nintendo has been trying to attract casual fans of Pokemon Go to its hybrid Switch games device with two beginner-friendly Pokemon Let's Go titles, which have sold more than 10 million copies as at the end of March.

It will release two fully fledged Pokemon titles for the device late this year.

Pokemon's global appeal is reflected in the success of the movie Pokemon Detective Pikachu, which has taken more than US$120 million (S$166 million) at box offices in North America. The movie features the yellow Pikachu character - often the face of Pokemon - as a Sherlock Holmes-like crime-buster, complete with deerstalker.

A sequel to the Detective Pokemon game for the Nintendo 3DS handheld console will be released for the Switch, The Pokemon Company said.

Pokemon's success comes as Nintendo expands the range of outlets for its popular characters, with Italian plumber Mario to feature at a Nintendo-themed land under construction at Osaka's Universal Studios Japan theme park.

At the event in Tokyo yesterday, Chinese partner NetEase - which will launch a local version of mobile game Pokemon Quest - also said it aims to bring more Pokemon games to China.

Nintendo is also working with Chinese gaming leader Tencent Holdings to launch its Switch device in the country.

REUTERS

A version of this article appeared in the print edition of The Straits Times on May 30, 2019, with the headline 'Gotta catch 'em snores'. Print Edition | Subscribe