When Mr Lim Hee Siah, 55, started out as a hawker three decades ago, the best way to get publicity was through word of mouth from satisfied customers.
Now that the ways of finding and talking about good food are increasingly shifting online, Mr Lim wants to make his Changi Village Hawker Centre stall more visible in the virtual world.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you