Online supermarket RedMart, food delivery service foodpanda and grocery concierge honestbee are now rushing to deliver your orders in an hour or less.
RedMart threw down the gauntlet when it announced last Tuesday that it would be launching RedMart Relay, which aims to deliver select food and retail orders within 60 minutes.
foodpanda and honestbee then rose to the challenge, and countered by issuing their own statements later the same day, announcing 30-minute deliveries for selected services.
RedMart Relay is a new marketplace that lists items from food and retail partner merchants.
When a customer places an order, a personal shopper will be activated to purchase that item, and a delivery service will send the order to the customer in under an hour.
For now, the service is available to customers living in the Tiong Bahru, Telok Blangah, Keppel, Sentosa, West Coast, Tanjong Pagar and Marina Bay areas. This will be rolled out to the rest of Singapore in early 2016.
The fees charged for this service have not yet been finalised, and RedMart is also unable to reveal who its partner merchants are.
RedMart Relay uses the same process as honestbee. The grocery concierge service dispatches a personal shopper to purchase items in an order, and sends the items to the customer within the next hour.
On the same day that RedMart introduced RedMart Relay, honestbee upped the ante by announcing that customers in certain areas of central Singapore can enjoy 30-minute deliveries from Watsons stores.
This service will be available islandwide within the next few months.
foodpanda, which delivers hot food to customers from partner restaurants, also released a statement saying that it will drastically reduces its delivery times to an average of 30 minutes for each order.
This will be done with its fleet of 500 motorcycle couriers . Previously, getting a hot meal to a customer was dependent on the delivery riders of its restaurant partners.