Feature

Fujifilm's design manager Masazumi Imai: Designing a camera of beauty

Mr Masazumi Imai (above) designed the X100 compact camera and helped Fujifilm carve out a niche in the competitive camera market with its X-series.
Mr Masazumi Imai (above) designed the X100 compact camera and helped Fujifilm carve out a niche in the competitive camera market with its X-series.ST PHOTO: TREVOR TAN
Mr Masazumi Imai designed the X100 compact camera and helped Fujifilm (above) carve out a niche in the competitive camera market with its X-series.
Mr Masazumi Imai designed the X100 compact camera and helped Fujifilm (above) carve out a niche in the competitive camera market with its X-series.PHOTO: FUJIFILM

Mr Masazumi Imai may have helped create Fujifilm's hit X-series cameras, but he is still looking to design one that captivates completely

Japanese imaging giant Fujifilm has its 45-year-old design manager Masazumi Imai to thank for the success of its X-series cameras.

In its latest quarterly earnings report released in February, Fujifilm reported a 40.2 per cent year-on-year increase in revenue for its imaging division. It attributed the bullish quarter to the strong sales of its X-series mirrorless cameras.

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A version of this article appeared in the print edition of The Straits Times on April 04, 2018, with the headline 'Designing a camera of beauty'. Print Edition | Subscribe