Commentary

Apple was at CES without being there

Tech giant stole the show at the consumer electronics fair as manufacturers such as Samsung and LG announced that their latest TVs will come with AirPlay 2 and HomeKit

Apple has not participated in the annual CES consumer electronics trade fair for more than a quarter of a century. But despite not being there again this year, its presence was certainly felt.

The Cupertino tech giant cheekily placed a huge billboard staring down at Las Vegas Convention Center, one of the main venues of CES, saying "What happens on your iPhone, stays on your iPhone".

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A version of this article appeared in the print edition of The Straits Times on January 16, 2019, with the headline 'Apple was at CES without being there'. Print Edition | Subscribe