Apple has not participated in the annual CES consumer electronics trade fair for more than a quarter of a century. But despite not being there again this year, its presence was certainly felt.
The Cupertino tech giant cheekily placed a huge billboard staring down at Las Vegas Convention Center, one of the main venues of CES, saying "What happens on your iPhone, stays on your iPhone".
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you