Apple chief Tim Cook, in Singapore, urges kids to learn coding

Apple chief executive Tim Cook meeting students at the School of Science and Technology, Singapore yesterday. It is the only school in Singapore to run a compulsory coding programme for all Grade 9 students using Swift, Apple's programming language.
Apple chief executive Tim Cook meeting students at the School of Science and Technology, Singapore yesterday. It is the only school in Singapore to run a compulsory coding programme for all Grade 9 students using Swift, Apple's programming language. ST PHOTO: IRENE THAM
Apple chief executive Tim Cook with Sean Wong, 16, a Ngee Ann Secondary student who has completed Apple's Swift Accelerator programme.
Apple chief executive Tim Cook with Sean Wong, 16, a Ngee Ann Secondary student who has completed Apple's Swift Accelerator programme. ST PHOTO: IRENE THAM

Growing the IT giant's developer ecosystem a key agenda of CEO Tim Cook's two-day trip

If children can learn only one language other than their native one, it should be coding because "coding is a global language", said Apple chief executive Tim Cook.

Mr Cook, who was on his first trip to Singapore since taking over the helm at the tech giant in 2011, also met iOS developers and secondary school students, apart from calling on Prime Minister Lee Hsien Loong.

This was no coincidence.

Growing the Apple developer ecosystem is a key agenda of Mr Cook's two-day visit to Singapore, and he wanted to reach out to a potential army of coders while they are still in school.

During The Straits Times' 20-minute interview with him yesterday, his first day here, he talked about Apple opening a third store in Singapore and about helping students and adults come of age in the digital economy.

He likened learning coding to speaking a global language and being equipped for jobs of the future.

"Even the most spoken languages are regional," he said, referring to common languages such as English and Mandarin.

Although coding will not establish new frontiers for the human race, it provides an opportunity for creative problem-solving and should be injected into Mathematics, History or English classes, he said. For instance, he watched how children used the iPad and augmented reality tools to learn about plastic pollution during his visit to Apple's Orchard Road retail store earlier yesterday. He said it is a testament to the potential coding provides.

"If we can visualise a greener future, we can make it real," he wrote in his Twitter post about the event.

Mr Cook also visited the School of Science and Technology, Singapore to meet about 30 secondary school students who have graduated from Apple's Swift Accelerator coding programme.

SIMILAR TECH SCENE

If you look at all the different things going on in Singapore, they tend to be a microcosm of things going on in Cupertino.

MR TIM COOK, Apple's chief executive, on the similarities between Singapore's tech scene and that of the Silicon Valley city.

Swift Accelerator has been running in Singapore since January last year, with a total of 100 students from 17 secondary schools having completed more than 180 hours of coding lessons to date.

Among them are Faith Lim, 13, from Nanyang Girls' High, and Kim Hyeong Hu, 15, from Admiralty Secondary, who have created a quiz game app called Quizercise to make exercising more fun.

Mr Cook also told The Straits Times that the tech firm "could use a third (retail) store" in Singapore as the Orchard store was "pretty full".

 
 

But he would not confirm if the dome-like structure emerging from the water at Marina Bay Sands is Apple's third flagship store here - as reported by The Straits Times, citing sources, earlier this year.

Asked why Singapore needs a third store, he said: "We try to look at where people are and where people live and arrange the Apple stores where it's reasonably convenient to go to."

Singapore is a popular tourist destination and "could use a third store", he added.

Its other store here is at Jewel Changi Airport.

Mr Cook also posted on Twitter a picture of himself eating chwee kueh, a type of steamed rice cake with preserved radish, with local iPhone photographers at Tiong Bahru Market.

In a Facebook post yesterday evening, PM Lee - who met Mr Cook yesterday - wrote about Apple's long ties with Singapore and how the tech scene has evolved since they met four years ago.

Apple has been in Singapore for almost 40 years; its printed circuit boards for the Apple IIe and the candy-coloured iMacs were made here decades ago.

"While Apple no longer manufactures devices here, many Singaporeans work in Apple locally and around the world, and many more are fans of their gadgets," PM Lee added in his post.

Over the past five years, Apple's headcount here has doubled. The tech giant now hires about 3,200 people, one-third of whom are retail staff.

The remaining two-thirds comprise sales, marketing, communications, finance and research and development personnel.

"If you look at all the different things going on in Singapore, they tend to be a microcosm of things going on in Cupertino (in Silicon Valley)," said Mr Cook.

A version of this article appeared in the print edition of The Straits Times on December 12, 2019, with the headline 'Apple chief, in S'pore, urges kids to learn coding'. Print Edition | Subscribe