Why It Matters

Tie-ups can boost athletes

The news of Singapore's first Olympic gold medallist Joseph Schooling signing his first two commercial partnerships in the last week may be far less dramatic than his 50.39sec 100m butterfly swim in 2016, but it could prove almost as significant for producing the nation's next Olympic champion.

His Olympic triumph redefined what Singaporeans considered possible in the sporting arena and inspired thousands of young athletes.


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A version of this article appeared in the print edition of The Straits Times on April 02, 2018, with the headline 'Tie-ups can boost athletes'. Print Edition | Subscribe