The Business Of Sport

The Business Of Sport: In sports media rights war, Twitter comes in peace

Twitter's Aneesh Madani, head of sports partnerships, Asia-Pacific, and Maurizio Barbieri, head of sports partnerships, South-east Asia and Greater China, were in town earlier this month for the All That Matters entertainment conference, where Twitte
Twitter's Aneesh Madani, head of sports partnerships, Asia-Pacific, and Maurizio Barbieri, head of sports partnerships, South-east Asia and Greater China, were in town earlier this month for the All That Matters entertainment conference, where Twitter announced 50 new premium video content partnerships.ST PHOTO: MATTHIAS CHONG

The balance of sports viewership is shifting slowly towards online streaming from TV subscriptions, with technology companies beginning to occupy the space once exclusive to traditional broadcasters.

Market logic suggests the survival of the fittest, but social media giant Twitter insists it functions as a complement to - and not competition for - the existing establishment.

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A version of this article appeared in the print edition of The Straits Times on September 29, 2018, with the headline 'In sports media rights war, Twitter comes in peace'. Print Edition | Subscribe