SINGAPORE - National hurdler Dipna-Lim Prasad's eyes light up when she recalls receiving her first Team Singapore jersey in secondary school.

Talking animatedly, she described how "excited" she was to don national colours for the first time. Lim-Prasad said: "It was my first jersey with the Singapore flag on it and I was so proud of it, I tried to wear it wherever I went."

The 25-year-old was speaking to The Straits Times on the sidelines of jeans manufacturer dENiZEN's One Team Singapore Collection launch at Jurong Point on Tuesday (July 5).

The collection, which features 14 different designs, would unite both athletes and spectators alike, added Lim-Prasad.

"The jerseys look like the kind that you'd get for competitions ... when I see people wearing them, it really feels like we're all in one team - like they're my team-mates and not spectators," she said.

Other athletes present at the launch were netballer Charmaine Soh, para shuttler Tay Wei Ming, silat exponent Shakir Juanda and basketballer Chase Tan.

An estimated audience of 200 was present to witness the launch and Soh was appreciative of their presence, saying: "I think today's turnout is very good; to have fellow Singaporeans taking time off their busy schedules to come and support us is something we shouldn't take for granted.

"When athletes see the crowd all wearing red and united as one, we feel more motivated to work harder and push ourselves harder."

The Singapore netballers will defend their Asian Netball Championship title in Bangkok at the end of the month, and Soh added: "It'll be good if our fellow Singaporeans can buy the shirts to support the Team Singapore athletes."

For Tan, seeing the mostly red-clad crowd reminded him of last June's SEA Games. "Seeing all the Singaporeans here to support us and wearing the same national colours is like being back in the stadium with all our supporters," said the 26-year-old, who was part of the team that won bronze at last year's Games.

Tay agreed, adding: "Launching the One Team Singapore collection will raise awareness and support for athletes, so thanks to dENiZEN for collaborating with Sport Singapore."

The One Team Singapore collection is available at all dENiZEN stores around the island. Prices range from $16.90 for a sports series jersey and $19.90 for the limited edition Singapore jersey. Two per cent from the total net proceeds of the One Team Singapore collection will be donated to the SportCares Foundation.