Swiss watchmaker Omega extends partnership with Olympic Games as official timekeeper

 Swiss luxury watchmaker Omega will continue to be the Olympic Games' official timekeeper till 2032.
Swiss luxury watchmaker Omega will continue to be the Olympic Games' official timekeeper till 2032.PHOTO: REUTERS

SINGAPORE - After witnessing and certifying countless record-breaking feats, Swiss watchmaker Omega will in time set an Olympic "record" of its own.

It will continue its work with the Olympic Games as official timekeeper until the 2032 edition, marking 100 years of partnership. The announcement was made at the Olympic Museum in Lausanne, Switzerland, where the International Olympic Committee (IOC) is headquartered.

Omega has been serving as the official timekeeper at the Olympics since the 1932 Games in Los Angeles and has played the role 27 times since.

Said Nick Hayek, chief executive officer of the Swatch Group, which is the parent company for Omega: "The Olympic Games is one of the most emotionally-stirring events in the world... its message of unity through sport is deeply compelling for people everywhere.

"We at Omega are honoured that since 1932 we have been part of creating this emotion by measuring the fractions of a second or the distances that will decide gold, silver and bronze. We are happy and proud to continue this tradition until 2032."

IOC president Thomas Bach, who was also at the announcement, added: "2032 is an important milestone, as it will mark 100 years since the Olympic Movement was first able to count on Omega's timekeeping solutions."

Omega counts several notable Olympians among its ambassadors, with swimmers Michael Phelps, Chad le Clos and Alexander Popov among the list of sportsmen. The partnership will see Omega continue to provide timing, scoring and in-venue results system and equipment at the Olympic Games.