SingTel has come on board as the largest sponsor of next year's SEA Games with a pledge worth $15 million to the biennial meet.
Unveiled on Friday, the deal will see the local telco provide over next-generation multimedia solutions and technological infrastructure in its role as the event's official multimedia partner.
The announcement is a welcome boost to the SEA Games 2015 organising committee, who have set a sponsorship target of $50 million.
It comes just days after the NTUC FairPrice group signed on as the first main sponsor of the 2015 SEA Games on Tuesday in a $5 million deal.
The SEA Games sponsorship programme consists of four tiers - from official supporters to main sponsors, with packages starting at $50,000.