Potential of e-sports 'limitless', say co-founders of local sports media agency Reddentes

In the return of our monthly series The Business of Sport, we examine how the pandemic has reshaped the sports industry and its future.

Mark Chew and Yip Ren Kai (left) of Reddentes Sports were not always convinced by gaming. ST PHOTO: ALPHONSUS CHERN
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SINGAPORE - They may be co-managing directors of sports media agency that backs a professional e-sports franchise, but by their own admission, Yip Ren Kai and Mark Chew of Reddentes Sports were not always convinced by gaming.

"Around 2016, when I was at a previous firm, one of my colleagues pitched me a sponsorship for e-sports but I shrugged it off and said, 'No lah, don't waste time'," recalled Chew, 43.

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