As a tech-savvy nation, Singaporeans have made technology a staple in their daily lives. And Sport Singapore (SportSG) is tapping on the country's tech fix to encourage more people to get moving.
It released an additional function to its existing ActiveSG app yesterday. The Active Challenge is a nation-wide interactive platform encouraging Singaporeans to take a collective 51 million steps in celebration of Singapore's 51st birthday.
The app features a built-in step-counter that tracks the number of steps each user takes in a day, as well as a leader board showing where each user stands against other Singaporeans.
The challenge is two-fold - users who have achieved weekly targets and personal milestones will be rewarded with free gym or swim passes at ActiveSG sport centres, while the three who chalk up the most number of steps get a chance to win Apple watches. The contest runs from Saturday to National Day.
"We want to create an opportunity every year to use sport as a vehicle to participate in National Day celebrations," said Lim Teck Yin, SportSG's chief executive officer.
The Active Challenge also has a corporate spin. Colleagues can team up and challenge other teams within their company or take on other participating companies, with the team amassing the highest combined total number of steps in the running to win Apple watches.
StarHub and Singapore Press Holdings are the two companies who have risen to the challenge.
People have caught on to the idea easily, said Lim. He added that the public's receptiveness to such an initiative highlights the success of innovation in spreading simple ideas promoting active engagement as one nation in the lead-up to National Day.
The Active Challenge is a component in Sport Singapore's inaugural over-arching GetActive! Singapore campaign. The campaign also includes the biennial Singapore National Games, which will showcase a total of 10,349 able-bodied and para-athletes competing across 21 sports. The Games, which commenced last Saturday and end on Aug 7, will take place at 15 different locations across the country.
The campaign also supports ground-up sports initiatives from organisers at the community or corporate level. Dubbed the Active Enabler programme, firms or community centres sent in proposals to Sport Singapore for internal or mass participation activities encouraging Singaporeans to adopt healthier lifestyles. Out of the 443 submissions received, 243 were approved and endorsed under the Active Enabler scheme, with the activities running from Saturday to Aug 7.
•For details, visit www.myactivesg.com/getactivesingapore