SINGAPORE - Participants of this year's Great Eastern Women's Run (GEWR) can look forward to a slew of exciting new experiences and attractive rewards.
The 5km Live Great! Fun Run will have Instagram-worthy photo walls and colourful ball pits en route while three lucky winners will win a diamond solitaire post-race.
Local jeweller Ivy Masterpiece is a partner for this year's Nov 12 event. At approximately 1.5km from the start point, participants will run through a zone featuring diamond photo walls and each will receive a serialised diamond wristband cut-out.
A lucky draw will be held at the race village post-race where one 1-carat diamond solitaire necklace (worth $12,000) and two 0.3-carat diamond solitaire necklaces (worth $1,200 each) can be won.
Great Eastern's head brand and marketing Keith Chia said: "We are constantly looking at ways to improve the run experience for our runners.
"This year, in addition to creating more Instagrammable moments, we are delighted to partner Ivy Masterpiece to bring a more dazzling run experience to our runners."
Added Ivy Choa, Managing Director of Ivy Masterpiece, "We are honoured to be part of the Great Eastern Women's Run this year, one of Singapore's biggest all-women's events.
"Diamonds often accompany special milestones in people's lives, and we're excited to be able to unite both running and diamonds for a unique experience on race day!"
Participants of the half marathon will receive a newly designed rose gold-plated finisher medal after completing the 21.1km run.
Finishers of 2km Mummy+ Me, 5km and 10km races at The Float@Marina Bay will also receive gold-plated medals with new designs.
The new GEWR mobile app is a one-stop training companion for all participants, regardless of their fitness level and the distance they signed up for.
It is now available for download on the App Store and Google Play for free.
Aside from race related information, the app will feature monthly challenges to encourage participants to train towards their goal.
For September, the first 1,000 GEWR participants to clock 7,000 steps (less than 6km) over any eight days in the month will be rewarded with a cash voucher from Boost Juice.
The challenges increase in difficulty level monthly till race day, motivating runners to step up on their training and be rewarded as they do so.
Apart from training and receiving attractive rewards, participants will also clocking klicks for charity.
For every 1,000km (1,300,000 steps) collectively clocked by the app users, Great Eastern will donate $50 (capped at a maximum donation of $10,000 and ends on Nov 12) to the Breast Cancer Foundation and the Women's Health Research and Education Fund.
For more info, visit greateasternwomensrun.com.