Household names such as footballer Aleksandar Duric and table tennis paddler Isabelle Li will serve as role models to help champion eco-messages, after a memorandum of understanding was signed between the Singapore National Olympic Council (SNOC) and Singapore Environment Council (SEC) on Monday.
The "Green Champions" programme will see athletes - which also include former sprinters C. Kunalan, U.K. Shyam, current athlete Amirudin Jamal and basketball player Delvin Goh - deliver conservation messages to members of the public and to the sports fraternity.
Said Chris Chan, SNOC secretary general: "The International Olympic Committee regards the environment as one of the fundamental objectives of the Olympic Movement, and is the third dimension of Olympism alongside sport and culture.
"This landmark partnership, being the first of its kind between the sports and the environment sectors in Singapore, is a win-win situation for all."
The SEC will also produce "Eco-Kits" comprising environmentally preferred products such as towels and cutleries for overseas-bound Singapore athletes.