It has hosted football stars like Manchester United goalie David de Gea and celebrities such as actor Chris Hemsworth and singer-rapper Jay Park.
And on July 15, 60 subscribers of The Straits Times will get to attend an exclusive viewing party for the World Cup final at 1-Altitude, the world's highest al fresco bar.
The partnership between ST - which coincidentally turns 173 that day - and the bar will see invitees treated to a free flow of beer, soft drinks and bar snacks. They can even take to the dance floor if they feel the need to shake off their excitement.
Besides the action on the pitch, they can also take in the sights because at 282m - or 62 floors - high, the rooftop bar offers a spectacular unobstructed view of the city from its 1 Raffles Place location.
Each invitee will be allowed to bring one other person for the screening, which will begin an hour ahead of the 11pm kick-off.
Mr Warren Fernandez, editor-in-chief of Singapore Press Holdings' English/Malay/Tamil Media Group and ST editor, said: "It has been an exciting World Cup Finals this year, and what better way to round it off than with a party to watch the critical concluding game with some of our ST subscribers.
"In addition to the football action, the stunning view of the Singapore skyline and some good food and drinks should all make for a very memorable evening for everyone.
"ST has many friends and partners, like 1-Altitude, and this is what helps us make such events possible for our loyal subscribers."
Mr Ian Sim, 1-Altitude's director of nightlife operations, said: "ST viewers can expect a one-of-a-kind experience under the stars. Soak up the high-octane atmosphere, indulge in good food and drinks, with us."
To earn an invitation to this exclusive party, all subscribers need to do is: Tell us, in less than 100 words, which country will win the 2018 World Cup, and why. You will have to download the SPH Rewards app on your phone to submit your entry. The contest runs from now until midnight on Sunday. Winners will be notified on Tuesday.