AUGUSTA, United States (AFP) - Tiger Woods may have slumped outside the world's top 100 golfers but remains king of the sport's marketing values even though Rory McIlroy is on course to take that title too, according to a business study released on Wednesday.
The 39-year-old Woods, who will attempt to save his nightmare year at The Masters this week, still has an 81 per cent global awareness, according to the Repucom sports marketing data group.
World number one McIlroy from Northern Ireland has 33 per cent.
But The Masters and other majors this year could prove decisive in how long Woods, now ranked 111th in the world, remains in the eye of sponsors and sports equipment makers.
Woods still has a major drawing power. Repucom said that of the 85 per cent of people surveyed in the United States who declared they would watch The Masters on television, 12 per cent added that they would not bother if he was not playing.
But he has already lost some marketing battles to McIlroy who recently replaced Woods as the new face of the official PGA Tour video game.